SEO stands for Search Engine Optimization which is a little dated now. Four or Five years ago, it was possible to 'optimize' a web page for different search engines by putting keywords in different parts of the website, for example in the TITLE, or in ALT tags. Complex formulas were used to achieve optimium keyword density on the webpage.
Things have changed rapidly, and optimizing web pages, while still important, does not mean an automatic top ranking.
In addition, marketing a website has become more complex than a simple first page ranking for a keyword. Now, there are many options for promoting your website, such as Pay Per Click, Email marketing, article marketing. As well, it is it is just as important to get people to purchase once they get to your website, called conversion, which is in itself a specialized and complicated area.
Taken together, all of these add up so Search Engine Marketing (SEM).
Articles and Content (1)Link Exchanges (3) |
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Why do you need search engine optimisation and marketing?Do you really think that you can run a successful online business without proper SEO and SEM? If you are not sure about the answer, please read the article. |
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