Conversion is the number of visitors to your website that take a desired action,or convert.
The desired action might be, purchase something, in which case, browsers are 'converted' into customers. Or, the desired action might be subscribing to a newsletter, or inquiring into your services. Browsers are then converted into subscribers, or leads.
Increasing conversion on your website is one of the most productive things that you can do. Even small increases, say, from 1% to 2% is effectively doubling your sales.
Most websites have a conversion rate of less than 1%, which is effectively zero. Spending time researching how your visitors think, can increase your conversion rate to 4% and often to 8% or 10%.
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Conversion